In-depth insights on content, code, and creativity
One way to attract visitors to your site is through e-mail marketing campaigns, but sending thousands of generic e-mails might not generate the kind of returns you're hoping for. One of our clients, FindaTopDoc, needed a customized approach for its e-mail campaign targeting potential new content contributor doctors. The goal was to generate an image that would show the recipient exactly what their personal blog would look like, including their profile picture and personal details.
Selecting any new technology for your organization often results in a comparison of features, and the decision can come down to which product has the features you want.
But when it comes to choosing a CMS, to some extent they all have the same set of core features. You're not usually technically limited on what you can do; the key is often in understanding how those features can be used effectively in conjunction with your organization's processes.
It’s no secret that eZ Publish / eZ Platform is our favourite CMS, and we recommend it to most of our clients when content creation, distribution, and monetization are key to their business. But the fact is, most CMSs have similar structures and similar goals: to make the process of creating and managing digital content easy. Does it really matter which one you choose?
With eZ Publish / eZ Platform at the centre of your content management strategy, from a single interface you can manage not just your users and content, but also multiple social channels.
Adding the Facebook Page Plugin to your website is a great way to feature your community's activity on the world's largest social network. In most cases, adding the plugin isn't difficult, but if you need to make it responsive, a little extra work is required.
To set up Apache Solr -- the search platform that powers eZ Publish (through the eZ Find extension) and eZ Platform -- as a service on CentOS 7, you have at least two options. We’ll cover both: a manually created service for the new systemd as well as the older SystemV -- via the service script included with eZ Find.
It's 9am on a Monday morning; do you know where your team members are? For most companies, there's a straightforward answer to that question: they're in the office, at their desks. That's not the case at Mugo, but not just because we offer flexible schedules and treat work/life balance seriously. It's because we're a distributed team, which is an essential part of what makes us a good team.
Update (November 2017): Unfortunately, Facebook has deprecated Comment Mirroring and it is no longer possible to use this feature: https://developers.facebook.com/blog/post/2017/11/07/changes-developer-offerings/.
We recently migrated a client to Facebook comments and enabled Comment Mirroring. Though the process is simple, it’s poorly documented and a little finicky. Here's a rundown!
Here's an overview of what's involved:
Want to pick up some pro strategies on how to make your website accessible to people with disabilities?
On Tuesday, July 11, our in-house accessibility expert will share his knowledge and technical tips on web accessibility.
We’ve been writing a lot about accessible websites lately because it’s a topic we’re passionate about at Mugo Web. We believe that whether or not web accessibility is governed by law in your region, making your site accessible to people with disabilities is good business practice. And there are literally millions of reasons to do so.
If you landed here because you’re researching a content management system, then you already know there are literally thousands to choose from. Some you’re probably familiar with, but most you likely haven’t heard of. Narrowing down a shortlist can be overwhelming.
But if content is key to your business, you’ll want to choose a system that makes dealing with lots of content -- and leveraging it throughout your site and across other channels -- easy and intuitive.
It’s the darling of today’s marketing mix: the marketing automation solution. Its very name can bring marketers palpable relief: imagine automating one of the most difficult and time consuming parts of your job -- lead nurturing -- so that lead conversion starts happening with minimal intervention. It’s every marketer’s dream!
You want to be able to track visitor analytics for websites that spread across multiple subdomains and domains in the same Google Analytics property, tracking users across sites in unified sessions. Let's suppose you have a general-purpose publication with a travel section spread across multiple subdomains and domains, as well as across different paths. You can create a view in Google Analytics so that the team in charge of the travel section can focus on the data they're interested in, with statistics and reports for the travel pages only.
Hungarian psychologist Mihaly Csikszentmihalyi coined the term “flow” to refer to the positive feeling that results from being engaged in a focused task. It’s an apt description for the “workflow” experience we try to create for our publishing clients.
The reasons for bringing your website in line with the Web Content Accessibility Guidelines (WCAG) 2.0 are well documented. Whatever your rationale for embarking on this worthy task, you will need to assess your current online presence for compliance.
Auditing and developing accessible websites will require you to become familiar with what is referred to as a “screen reader”.
As developers of websites where content is key, one of the questions we are frequently asked by our clients is "how do we ensure our content ranks well in search?" It's a common concern for digital content creators, whether they're launching a new site or refreshing an existing one.
If you're publishing content online, one of your key considerations should be search engine optimization. In other words, you need to do what you can to make sure that people can find your content when they Google it.
Making your website accessible to people with disabilities - whether you’re launching a brand new site, or remediating an existing one - may seem complex when you consider all the components that require attention (in-page navigation, links, colour contrast, forms, and alt tags, among other things). But the right CMS can make the job a lot easier.
For one of our high-traffic clients, we switched the Content Delivery Network (CDN) from Akamai to Amazon CloudFront. This blog post looks at why we decided to change the CDN and describes the switching process. Plus we share some useful tips about how to configure CloudFront.
A key component of an accessible website, accessible in-page navigation provides a way for website visitors to jump straight into the main content on your site and access different sections of the page quickly, without having to tab through every link to get there.
In our case study FindaTopDoc Prescribes eZ Publish for Healthy Content Management, we briefly covered our integration of PlagScan into the editorial approval workflow. When writing about medical topics, content -- especially medical term definitions -- can end up being duplicated on other sites, even if it was not purposely copied. Therefore, it is important for SEO reasons to ensure that all content on the FindaTopDoc site is as unique as possible. Here we'll take a closer look at how the plagiarism scanner integration works.