In-depth insights on content, code, and creativity
Some months ago I listed 7 reasons why you should be using Sass over conventional CSS to build stunning websites. One of these reasons is the ability to customize Bootstrap, the most used front-end framework in the world. In this blog post, I will explain some basic concepts to enhance Bootstrap 4 with Sass to deliver a unique and delightful user experience.
In HTML you can implement responsive images. That means that you specify multiple image variations (lower and higher resolution images) and let the browser pick the best fitting image for the given screen size. For a responsive website you want to render large images (higher resolution) on bigger screens like a desktop PC screen, and smaller images (lower resolution) on mobile phones.
Earlier this year we wrote about adopting Vagrant and Terraform in our steady march toward Infrastructure as Code. We recently added a new tool to this list, HashiCorp’s Packer. Packer automates building machine images, and with a single set of provisioners, creates images for multiple builders (such as VirtualBox, DigitalOcean, and Google Cloud).
Paid content and circulation have always been a mainstay of the magazine publishing business (with the exception of controlled circulation magazines). And prior to the advent of the Internet, it was, for the most part, the norm for readers to pay for magazine content, either by purchasing a newsstand copy, or by buying a subscription. The same has not been true for magazines online.
In a previous blog post we covered how to create custom tags in eZ Platform (with the legacy bridge or eZ Publish 5.x). The most difficult part of that process was building the XSL to output the custom tag HTML. But there's a simpler way to do it, which allows the developer to use Twig template code instead of XSL.
I first came across SendGrid while configuring a Google Cloud Compute Engine instance. Google blocks standard SMTP ports and suggests users route mail through third-party e-mail delivery services like SendGrid. These services offset the work of maintaining IP-based e-mail reputation and provide additional tools for contact management, e-mail marketing, and compliance with CAN-SPAM requirements.
With a sleek, modern UI, well-documented web API, and helper libraries in seven languages, SendGrid stands out in this space. Though it does not bill itself as a marketing automation platform, SendGrid’s rule-based segmentation, white-label click-tracking, inbound parse webhooks, and transactional messaging -- all free -- are comparable to Bronto, Oracle’s enterprise marketing automation platform.
In the realm of digital publishing, there’s no shortage of creative ideas, but not every business idea is suitable for magazine publishers. Sometimes it’s prudent to stick with tried and true innovations, or to emulate those who have had proven success.
Like many magazine publishers, Habitat Magazine has a long history of creating quality content targeted to its specialized audience: property managers and condo board members in the New York area. But, with its potential audience maxing out at about 7,500 subscribers, Habitat has had to get creative with digital media opportunities that have enabled it to repurpose and leverage its content in order to grow.
If you deliver print content such as a magazine or newsletter to a subscribed user base, you should be targeting a digital solution.
As a project manager on a web project, you have to be the hub for editors, marketers, developers, designers, IT staff, clients, and a plethora of other stakeholders as the team works together to plan, build, and launch the website or application. While managing the people, scope, timeline, and budget, you need to find the most efficient way for everybody to get things done. The best way to achieve this is to make unblocking others your primary responsibility.
For most content-based websites, success comes down to a trio of critical metrics: traffic, engagement, and revenue. These success metrics can also be expressed as a conversion path: you drive traffic to your site via content and marketing strategies that engage your audience, and this converts to revenue via ads, sponsored content, paid subscriptions, or otherwise.