Doctor search and bookings site, FindaTopDoc.com, offers a medical library content along with user generated reviews of specialists both online and via on-location kiosks.
FindaTopDoc is a content-rich doctor search and bookings site run by the International Association of Healthcare Professionals.
The Association, which provides marketing and web exposure for member physicians, wanted to create a rich library of medical content to complement its innovative product, which consists of mobile kiosks accessible in medical offices, and a central website that allows patients to access medical articles, rate their doctor and read practitioner reviews.
To produce the kind of optimized user content that could drive discovery, FindaTopDoc needed fine grained SEO controls and smart automated fallbacks, as well as a system that could monitor user generated content to ensure it wasn’t plagiarized.
Mugo built an eZ Publish site that enables FindaTopDoc to manage dozens of content creators, and hundreds of highly optimized articles published each week, with an editorial workflow that maximizes quality and personalization for readers.
The First Church of Christ, Scientist launches updated online Christian Science Directory, focused on user experience and accessibility
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The Mugo Web team recently worked with one of our long-time clients, FindaTopDoc.com, to execute a seamless migration from its existing Customer Relationship Management (CRM) system to a new platform.
This project was critical since FindaTopDoc relies on extensive use of CRM integrations to power its physician directory website. Applications range from updating doctors’ searchable listings to managing user-generated content, a pillar of the FindaTopDoc publishing strategy.