Mugo partner since 2016
Doctor search and bookings site, FindaTopDoc.com, offers a medical library content along with user generated reviews of specialists both online and via on-location kiosks.
FindaTopDoc is a content-rich doctor search and bookings site run by the International Association of Healthcare Professionals.
The Association, which provides marketing and web exposure for member physicians, wanted to create a rich library of medical content to complement its innovative product, which consists of mobile kiosks accessible in medical offices, and a central website that allows patients to access medical articles, rate their doctor and read practitioner reviews.
To produce the kind of optimized user content that could drive discovery, FindaTopDoc needed fine grained SEO controls and smart automated fallbacks, as well as a system that could monitor user generated content to ensure it wasn’t plagiarized.
Mugo built an eZ Publish site that enables FindaTopDoc to manage dozens of content creators, and hundreds of highly optimized articles published each week, with an editorial workflow that maximizes quality and personalization for readers.
There's a lot your website needs to communicate to users. When you have crucial information you don't want people to miss, an announcement banner can be a useful way to prioritize that information on your site. While this can be a simple solution, there are several use cases to consider when implementing site-wide banners. Working with our library partners, we've developed a full range of features to help deliver information quickly, effectively, and painlessly for both the front-end user and the back-end administrator.
Monitoring your web infrastructure is key for several reasons. It enables you to gain insights into the performance and health of your resources, identify potential issues, and make informed decisions for optimization. AWS offers a comprehensive monitoring solution through Amazon CloudWatch, which provides built-in metrics and the flexibility to create custom metrics. However, while comprehensive, the free monitoring options available still might not always meet your needs, and upgrading to the next level of configuration might be overkill and drive up your hosting costs. Auditing and customizing your CloudWatch infrastructure is a great way to get the metrics you desire and save money along the way.
As your website grows, custom site search becomes an increasingly important way for users to quickly find the information they need.
Here at Mugo Web, we find that most of our clients’ sites evolve to the point that they want to add a custom search feature. They may simply want to provide a more seamless experience for users as they search for that one how-to blog post from seven years ago, or they may want to guide an intricate search and drill down through a scientific taxonomy.
One of the most helpful uses of website analytics for an ecommerce site is being able to track a user’s journey. Following someone’s path as they enter the site, visit different pages, and reach (or don’t reach) key milestones can tell you a lot about what is working on your site and what isn’t.
Subscription paywalls are an essential part of any publisher’s strategy to build a strong brand and diversified revenue stream. Our team at Mugo Web has worked with several publishers to implement paywalls based on content type, age, and subscription level. Imagine any criteria you can, and we’ve built a paywall to give site visitors gated access to premium content.
Your website can have the best data in the world, but it quickly loses value if your users struggle to find it. Solid search features and intuitive filtering options can increase discoverability and lead to more sales.
We’ve helped several of our partners by creating better solutions for searching to address this issue. Our book publisher clients using the ReaderBound platform have very rich data sets they need to make use of for discoverability, presentation, and sales.