Doctor search and bookings site, FindaTopDoc.com, offers a medical library content along with user generated reviews of specialists both online and via on-location kiosks.
FindaTopDoc is a content-rich doctor search and bookings site run by the International Association of Healthcare Professionals.
The Association, which provides marketing and web exposure for member physicians, wanted to create a rich library of medical content to complement its innovative product, which consists of mobile kiosks accessible in medical offices, and a central website that allows patients to access medical articles, rate their doctor and read practitioner reviews.
To produce the kind of optimized user content that could drive discovery, FindaTopDoc needed fine grained SEO controls and smart automated fallbacks, as well as a system that could monitor user generated content to ensure it wasn’t plagiarized.
Mugo built an eZ Publish site that enables FindaTopDoc to manage dozens of content creators, and hundreds of highly optimized articles published each week, with an editorial workflow that maximizes quality and personalization for readers.
Google Maps is an almost ubiquitous tool and can be incredibly useful to integrate into your site. There’s a lot of versatility in its uses, but depending on how much you’re asking it to do, the results might not be optimal. When you have a huge dataset to display on Google Maps, the performance tends to slow down. When that data is spread across a large geographic area, the issue can be compounded. As you zoom out and more markers try to load, your map can slow to a crawl. What was a useful tool now becomes a point of frustration for visitors to your site. Let’s take a look at the technique that can be used to improve the performance of maps with large datasets.
One of the major selling points for Google Analytics 4, when it was released in late 2020, was the inclusion of predictive analytics metrics, a Big Data feature that until then had largely been the domain of enterprise analytics packages.
Now that Google has announced that GA4 will replace Universal Analytics for all users by July 1, 2023, it’s worth a second look at how GA4’s predictive analytics can impact your business.
The Mugo Web team recently worked with one of our long-time clients, FindaTopDoc.com, to execute a seamless migration from its existing Customer Relationship Management (CRM) system to a new platform.
This project was critical since FindaTopDoc relies on extensive use of CRM integrations to power its physician directory website. Applications range from updating doctors’ searchable listings to managing user-generated content, a pillar of the FindaTopDoc publishing strategy.
Events are the buzziest change between Universal Analytics (UA) and Google Analytics 4 (GA4). There’s a good reason for that — they mark a very substantial shift in how property owners track data on their sites. This is a daunting prospect and an opportunity. As a property owner, you will need to reevaluate how you use your analytics and how you can make the new system work for you. As you make the switch to GA4 before UA’s End Of Service date (July 1, 2023), you might be focusing on just recreating a familiar pattern and making your GA4 property look the same as your old UA dashboard; the better option is to clarify exactly what you need from your site’s analytics and leverage GA4’s superior flexibility to accomplish your goals.
We’ve discussed eep (Ease eZ Publish) several times over the years. It’s a powerful tool we at Mugo Web have used for innovative solutions. For the uninitiated, eep is a collection of scripts to support developers working with eZ Publish. Now that eZ Publish is a legacy product, we needed a new option for eZ Platform and Ibexa DXP. Introducing eep-bundle, a collection of Symfony commands specifically selected to work with the new system! We’ll dive in and look at some of the more useful functions eep-bundle provides, such as commands to work with cache, content, content field and type, location, section, and user data.
If you have a Google Analytics property, you’ve probably heard about the upcoming switch to GA4. You might have seen the banners across the top of the page when you log into UA. “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023”, a polite yet vaguely threatening notification, easily ignored as a problem for next year. If you are proactive, you might have already started the switch to the new platform, having heard the recommendation to run both concurrently until the switch. And if you are like many, that might be as far as you’ve gotten.
Specialty presses have specific requirements that aren’t met by run-of-the-mill websites or standard e-commerce solutions. Their readers are among the most demanding consumers you’ll find online, and they want precise details about your publications, trustworthy reviews, and recommendations from a community of like-minded readers.
A retail shopping cart e-commerce system isn’t up to the standard these customers expect.
This is part of the reason why Mugo built ReaderBound, an all-in-one, a feature-rich website platform for publishers. The specific demands of this industry require an integrated, purpose-built commerce experience.
Libraries provide a myriad of services for their patrons, which requires a lot of coordination and communication. Patrons need multiple ways to interact with their librarians; in-person, via phone, social media, chat, etc. A modern library needs tools to quickly collect information and requests with an intuitive workflow for staff and the public.