Mugo Web main content.


Doctor search and bookings site,, offers a medical library content along with user generated reviews of specialists both online and via on-location kiosks.

FindaTopDoc is a content-rich doctor search and bookings site run by the International Association of Healthcare Professionals.

The Association, which provides marketing and web exposure for member physicians, wanted to create a rich library of medical content to complement its innovative product, which consists of mobile kiosks accessible in medical offices, and a central website that allows patients to access medical articles, rate their doctor and read practitioner reviews.

To produce the kind of optimized user content that could drive discovery, FindaTopDoc needed fine grained SEO controls and smart automated fallbacks, as well as a system that could monitor user generated content to ensure it wasn’t plagiarized.

Mugo built an eZ Publish site that enables FindaTopDoc to manage dozens of content creators, and hundreds of highly optimized articles published each week, with an editorial workflow that maximizes quality and personalization for readers.

Case Study