In an effort to engage its audience, our client, FindaTopDoc, wanted to integrate a custom Q&A platform into its site. They chose Oracle + Bronto as the accompanying marketing automation tool. Here we outline how we integrated Bronto with eZ Platform to build a robust Q&A and newsletter system with the capacity to send customized e-mails to tens of thousands of users.
When it comes to creating newsletter campaigns, you have to compile the content and then send that content out through an e-mail marketing service. Having a content management system helps in order to structure your content and automate the creation of the newsletter HTML. Here's an example of a newsletter integration with WordPress and MailChimp.