Publishing is something of a calling and has often been described as a labour of love. It is also a key business practice whose importance has spread well beyond the boundaries of ‘traditional’ publishers. These days everyone from the basement blogger to the sophisticated brand is using content to capture audiences and drive sales.
When you choose to build a website in eZ Publish or eZ Platform, you’re not just getting a super functional and long-lasting content management system, you’re also getting access to a community of developers who work together to ensure you’ll get the best possible solutions and service over the long term.
We’ve worked with many marketing automation platforms and have written about custom integrations using MailChimp, Salesforce, Marketo, HubSpot, and Bronto. Recently, we’ve been impressed by the combined power of Bronto’s fields, segments, and workflows. Fields are user metadata and can be updated remotely via the Bronto API. Segments are automatically generated lists of users who meet the segment’s criteria. Finally, workflows are intelligent triggers that can be used to initiate a complex series of events. The combination of these features can be extremely powerful for marketers looking to send customized messages to highly targeted lists.
For instance, we recently built a CMS-based blogging platform for FindaTopDoc, a client that showcases medical professionals and their content. Their blog posts go through a series of editorial controls before they are made publicly visible, and if the author has opted-in and configured social sharing, the published posts are also shared to the author’s social media accounts.
Your eZ site might be serving megabytes of unnecessary image data on every page load. Do your users and your SEO rankings a favour: strip image metadata and set a reasonable image quality setting for your image aliases!
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