The Toxics Use Research Institute (TURI) at the University of Massachusetts Lowell wanted to add memos to records in its Pollution Prevention Options Analysis System (P2OASys), a database for evaluating and comparing the safety of chemistries. TURI could have elected to simply add a field to its database structure, but it saw a bigger opportunity to reinvent a key system that had not been updated for more than five years.
As the publisher of a successful online magazine, Carol Ott is always looking for ways to diversify her publication’s revenue streams. In fact, building and executing on multi-channel digital strategies has been the focus of the partnership of Ott’s Habitat Magazine and Mugo Web for the better part of a decade.
In the realm of digital publishing, there’s no shortage of creative ideas, but not every business idea is suitable for magazine publishers. Sometimes it’s prudent to stick with tried and true innovations, or to emulate those who have had proven success.
Like many magazine publishers, Habitat Magazine has a long history of creating quality content targeted to its specialized audience: property managers and condo board members in the New York area. But, with its potential audience maxing out at about 7,500 subscribers, Habitat has had to get creative with digital media opportunities that have enabled it to repurpose and leverage its content in order to grow.
For most content-based websites, success comes down to a trio of critical metrics: traffic, engagement, and revenue. These success metrics can also be expressed as a conversion path: you drive traffic to your site via content and marketing strategies that engage your audience, and this converts to revenue via ads, sponsored content, paid subscriptions, or otherwise.
Words like innovation and digital transformation tend to be sprinkled liberally in discussions about digital publishing and online revenue models these days. But stories about publishers that have actually implemented new digital strategies resulting in positive revenue streams are not nearly as common. One of our clients, The Christian Science Monitor, however, has done just that, reinventing itself online to better resonate with its readers, and generating a critical new stream of subscriber revenue.
Giving association members the ability to submit insurance claims online saves time and money for the Alberta Gymnastics Federation. Here we'll take a look at the insurance claims submission web app we built in eZ Publish / eZ Platform.
In an effort to engage its audience, our client, FindaTopDoc, wanted to integrate a custom Q&A platform into its site. They chose Oracle + Bronto as the accompanying marketing automation tool. Here we outline how we integrated Bronto with eZ Platform to build a robust Q&A and newsletter system with the capacity to send customized e-mails to tens of thousands of users.
Intended audience: technical managers, senior developers
Agile developers must constantly strike a balance between building solutions for a known existing case and building solutions that can scale to handle unknown future cases. On the one hand, Agile philosophy encourages us to build and iterate as necessary: Move Fast and Break Things. On the other, various programming best practices encourage us to build in an extensible and modular way from the start: Do One Thing and Do It Well. On smaller projects, these two goals can be achieved simultaneously; but on larger projects – especially given time and budget constraints – it is sometimes necessary to prioritize one over the other.
Project managers and full-stack developers face such choices almost immediately, during the initial development, staging, and deployment phases. For instance, a project may begin with a narrow scope and require only a single developer’s time. In this case, it often makes sense to forgo provisioning a dedicated development virtual machine (VM) or staging server, and instead, to use generic or shared environments. But as the scope of the project grows, for instance with caching or proxy layers, it often makes sense to implement better development, staging, and production parity.
It’s not every day you hear about lucrative new revenue streams opening up for magazine publishers. In fact, most media outlets prefer to paint dark doomsday pictures when it comes to the future of magazines.
With more than one-third of Americans using Dr. Google to search for medical information online, and one in every 20 Google searches related to health information, there is undoubtedly a need for quality medical content on the internet.
In developing a website platform for book publishers, we wanted to provide fully featured page layouts that publishers can customize. We've built many custom publisher websites, but with ReaderBound it is important to offer ready-to-use widgets as building blocks for editors to organize into their own layouts. By achieving this balance, ReaderBound is a flexible but powerful platform.