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Cross-domain tracking in Google Analytics: Excluding domains in GA4 and GTM

If you manage one of the millions of websites affected by the Google-mandated migration from Universal Analytics (UA) to Google Analytics 4 (GA4), you might be following the best practice of simultaneously running UA and GA4 scripts until you’re ready to adopt GA4 fully. One of the analytics features that needs special attention is cross-domain tracking.

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Investing in a great publishing website pays off in the long run

A great deal is only “great” if it ends up paying off in the long run.

This truth is perhaps best expressed by author Terry Pratchett in his “Boots theory” of economic value, as laid out in his iconic Discworld novel series:

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Integrating Ibexa DXP with Salesforce for powerful marketing automation

Business data is inevitably distributed across multiple systems. However, we know that customers are not prepared to deal with that kind of complexity, especially when they see little relevance or value to the task at hand. A typical location for this kind of friction is in the integration of the Content Management System (CMS) and the Customer Relationship Management system (CRM). Integrating the two can help provide a seamless experience for the customer and increase the overall usability of your website.

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Reasons why your business needs a new website

Websites are not static things; they are a dynamic part of your company and the actual storefront for all of your online customers. Most companies acknowledge the importance of upkeep on their brick and mortar branches, websites often aren’t given the same consideration. Your website should constantly evolve to keep up with current standards, trends, and the functionality your clients deserve. We often don’t realize what opportunities we are missing and what we are leaving on the table by relegating website maintenance to the bottom of the list.

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How to find the right strategic web development partner to help grow your business

A major website project requires a lot of planning. You need to evaluate the tactics and resources needed to meet your launch date, but you also should be planning on how to select the right development partner to ensure that your initial investment in a site launch continues to pay dividends as your business evolves.

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Seven steps to prove the case for working with a web development partner

Virtually every company, from mid-sized businesses to large-scale enterprises, can benefit from working with a professional web development partner. Professional web developers understand how new features and workflows can elevate your business and can add valuable insight as well as reliable execution to your website projects.

But before you choose a web development partner, you have some homework to do. You not only need to clearly define the strategic goals and success metrics for your site project, but you also need to honestly evaluate how much of the project you can tackle internally – both in terms of bandwidth and expertise.

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Habitat Magazine looks to grow its audience with new case law tracker

As the publisher of a successful online magazine, Carol Ott is always looking for ways to diversify her publication’s revenue streams. In fact, building and executing on multi-channel digital strategies has been the focus of the partnership of Ott’s Habitat Magazine and Mugo Web for the better part of a decade.

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AWS blog post - Using Lambda scripting

Using Lambda scripting to automatically cost-optimize on-demand AWS resource use

Using on-demand compute resources from Amazon Web Services (AWS) is a great way to optimize the infrastructure costs associated with your site or application.

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AWS blog post - Managing on-demand AWS infrastructure

Managing on-demand AWS infrastructure for maximum cost optimization

On-demand IT infrastructure is a great option for cost-conscious companies that want enterprise-class technology without investing in physical hardware or dedicated space in a datacenter. And Amazon Web Services (AWS) is as a leader in the on-demand infrastructure category with plenty of options for cost optimization.

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AWS blog post - Picking the right plan

Picking the right pricing plan for AWS storage and compute resources

Amazon Web Services (AWS) can be a great solution for businesses that want to host their data and applications in a flexible, on-demand environment.

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Disciplined development process guides Business of Apps’ innovation on WordPress CMS

Business of Apps is always looking to add features to its WordPress websites to keep pace with the rapidly changing apps market, the focus of the B2B publisher’s daily news coverage, opinion, and events.

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Cleaning up the data structure and workflow for a new CleanerSolutions.org site

The Cleaner Solutions laboratory conducts dozens of new, highly detailed cleaning product reviews each month. But an outdated data input workflow and publishing process resulted in the CleanerSolutions.org website being updated irregularly and some research simply falling through the cracks and never being published.

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