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Setting up custom Events in GA4

Events are the buzziest change between Universal Analytics (UA) and Google Analytics 4 (GA4). There’s a good reason for that — they mark a very substantial shift in how property owners track data on their sites. This is a daunting prospect and an opportunity. As a property owner, you will need to reevaluate how you use your analytics and how you can make the new system work for you. As you make the switch to GA4 before UA’s End Of Service date (July 1, 2023), you might be focusing on just recreating a familiar pattern and making your GA4 property look the same as your old UA dashboard; the better option is to clarify exactly what you need from your site’s analytics and leverage GA4’s superior flexibility to accomplish your goals.

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Explore flexible commerce features with Mugo’s ReaderBound platform for publishers

Specialty presses have specific requirements that aren’t met by run-of-the-mill websites or standard e-commerce solutions. Their readers are among the most demanding consumers you’ll find online, and they want precise details about your publications, trustworthy reviews, and recommendations from a community of like-minded readers.

A retail shopping cart e-commerce system isn’t up to the standard these customers expect.

This is part of the reason why Mugo built ReaderBound, an all-in-one, a feature-rich website platform for publishers. The specific demands of this industry require an integrated, purpose-built commerce experience.

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There is an image of a phone with a material request form showing on the screen. Text beside the phone reads Custom Forms with Mugo Library.

Seven examples of how libraries use Mugo Library's Custom Forms to engage with their patrons

Libraries provide a myriad of services for their patrons, which requires a lot of coordination and communication. Patrons need multiple ways to interact with their librarians; in-person, via phone, social media, chat, etc. A modern library needs tools to quickly collect information and requests with an intuitive workflow for staff and the public.

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Cross-domain tracking in Google Analytics: Excluding domains in GA4 and GTM

If you manage one of the millions of websites affected by the Google-mandated migration from Universal Analytics (UA) to Google Analytics 4 (GA4), you might be following the best practice of simultaneously running UA and GA4 scripts until you’re ready to adopt GA4 fully. One of the analytics features that needs special attention is cross-domain tracking.

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Investing in a great publishing website pays off in the long run

A great deal is only “great” if it ends up paying off in the long run.

This truth is perhaps best expressed by author Terry Pratchett in his “Boots theory” of economic value, as laid out in his iconic Discworld novel series:

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Integrating Ibexa DXP with Salesforce for powerful marketing automation

Business data is inevitably distributed across multiple systems. However, we know that customers are not prepared to deal with that kind of complexity, especially when they see little relevance or value to the task at hand. A typical location for this kind of friction is in the integration of the Content Management System (CMS) and the Customer Relationship Management system (CRM). Integrating the two can help provide a seamless experience for the customer and increase the overall usability of your website.

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Reasons why your business needs a new website

Websites are not static things; they are a dynamic part of your company and the actual storefront for all of your online customers. Most companies acknowledge the importance of upkeep on their brick and mortar branches, websites often aren’t given the same consideration. Your website should constantly evolve to keep up with current standards, trends, and the functionality your clients deserve. We often don’t realize what opportunities we are missing and what we are leaving on the table by relegating website maintenance to the bottom of the list.

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How to find the right strategic web development partner to help grow your business

A major website project requires a lot of planning. You need to evaluate the tactics and resources needed to meet your launch date, but you also should be planning on how to select the right development partner to ensure that your initial investment in a site launch continues to pay dividends as your business evolves.

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Seven steps to prove the case for working with a web development partner

Virtually every company, from mid-sized businesses to large-scale enterprises, can benefit from working with a professional web development partner. Professional web developers understand how new features and workflows can elevate your business and can add valuable insight as well as reliable execution to your website projects.

But before you choose a web development partner, you have some homework to do. You not only need to clearly define the strategic goals and success metrics for your site project, but you also need to honestly evaluate how much of the project you can tackle internally – both in terms of bandwidth and expertise.

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Co-op and Condo Case Law Tracker

Habitat Magazine looks to grow its audience with new case law tracker

As the publisher of a successful online magazine, Carol Ott is always looking for ways to diversify her publication’s revenue streams. In fact, building and executing on multi-channel digital strategies has been the focus of the partnership of Ott’s Habitat Magazine and Mugo Web for the better part of a decade.

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AWS blog post - Using Lambda scripting

Using Lambda scripting to automatically cost-optimize on-demand AWS resource use

Using on-demand compute resources from Amazon Web Services (AWS) is a great way to optimize the infrastructure costs associated with your site or application.

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AWS blog post - Managing on-demand AWS infrastructure

Managing on-demand AWS infrastructure for maximum cost optimization

On-demand IT infrastructure is a great option for cost-conscious companies that want enterprise-class technology without investing in physical hardware or dedicated space in a datacenter. And Amazon Web Services (AWS) is as a leader in the on-demand infrastructure category with plenty of options for cost optimization.

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