Sending e-mail newsletters comes with a variety of challenges: selecting the contents, sorting them into sections, writing the HTML code, entering the title, description, images, and other data for each piece of content, and finally, previewing the e-mail. The process can be long and stressful if done manually.
The Mugo Feed Manager is easy to use, requires no background knowledge, and has an intuitive interface recommended for publishers and content managers.
When it comes to creating newsletter campaigns, you have to compile the content and then send that content out through an e-mail marketing service. Having a content management system helps in order to structure your content and automate the creation of the newsletter HTML. Here's an example of a newsletter integration with WordPress and MailChimp.
Some time ago I wrote a blog post about integrating Salesforce and Marketo in a web marketing solution powered by a content management system (in this case, the eZ Publish CMS). Recently, Mugo had the opportunity to migrate one of our clients from Marketo to HubSpot. The decision to move to HubSpot was made for non-technical reasons; regardless, it is useful to review the technical differences and challenges when it comes to integrating the marketing systems with a content management system.