In-depth insights on content, code, and creativity
It’s the darling of today’s marketing mix: the marketing automation solution. Its very name can bring marketers palpable relief: imagine automating one of the most difficult and time consuming parts of your job -- lead nurturing -- so that lead conversion starts happening with minimal intervention. It’s every marketer’s dream!
You want to be able to track visitor analytics for websites that spread across multiple subdomains and domains in the same Google Analytics property, tracking users across sites in unified sessions. Let's suppose you have a general-purpose publication with a travel section spread across multiple subdomains and domains, as well as across different paths. You can create a view in Google Analytics so that the team in charge of the travel section can focus on the data they're interested in, with statistics and reports for the travel pages only.
Hungarian psychologist Mihaly Csikszentmihalyi coined the term “flow” to refer to the positive feeling that results from being engaged in a focused task. It’s an apt description for the “workflow” experience we try to create for our publishing clients.
The reasons for bringing your website in line with the Web Content Accessibility Guidelines (WCAG) 2.0 are well documented. Whatever your rationale for embarking on this worthy task, you will need to assess your current online presence for compliance.
Auditing and developing accessible websites will require you to become familiar with what is referred to as a “screen reader”.
As developers of websites where content is key, one of the questions we are frequently asked by our clients is "how do we ensure our content ranks well in search?" It's a common concern for digital content creators, whether they're launching a new site or refreshing an existing one.
If you're publishing content online, one of your key considerations should be search engine optimization. In other words, you need to do what you can to make sure that people can find your content when they Google it.
Making your website accessible to people with disabilities - whether you’re launching a brand new site, or remediating an existing one - may seem complex when you consider all the components that require attention (in-page navigation, links, colour contrast, forms, and alt tags, among other things). But the right CMS can make the job a lot easier.
For one of our high-traffic clients, we switched the Content Delivery Network (CDN) from Akamai to Amazon CloudFront. This blog post looks at why we decided to change the CDN and describes the switching process. Plus we share some useful tips about how to configure CloudFront.
A key component of an accessible website, accessible in-page navigation provides a way for website visitors to jump straight into the main content on your site and access different sections of the page quickly, without having to tab through every link to get there.
In our case study FindaTopDoc Prescribes eZ Publish for Healthy Content Management, we briefly covered our integration of PlagScan into the editorial approval workflow. When writing about medical topics, content -- especially medical term definitions -- can end up being duplicated on other sites, even if it was not purposely copied. Therefore, it is important for SEO reasons to ensure that all content on the FindaTopDoc site is as unique as possible. Here we'll take a closer look at how the plagiarism scanner integration works.