Google’s recent announcements about its “privacy sandbox” – a collection of browser-based technologies the tech giant is pushing as the new industry standard for programmatic ad targeting – offers a glimpse of online advertising’s probable future following the inevitable demise of third-party cookies.
As traditional online ad platforms become less profitable, publishers are turning to native advertising as a high-value alternative.
Whether you're a B2B publication such as Habitat Magazine or a B2C publication such as The Christian Science Monitor, you've likely been facing challenges around advertising, the erosion of print dollars, and intense competition for reader attention (both in print and digital) for years. To stay competitive and be able to thrive, you need to innovate digitally. Carol Ott, Publisher and Editor-in-Chief of Habitat Magazine, states that "without digital, we would no longer be in business". Is your digital platform and website enabling or hindering you?
Publishing is something of a calling and has often been described as a labour of love. It is also a key business practice whose importance has spread well beyond the boundaries of ‘traditional’ publishers. These days everyone from the basement blogger to the sophisticated brand is using content to capture audiences and drive sales.