As traditional online ad platforms become less profitable, publishers are turning to native advertising as a high-value alternative.
Letting site visitors know that you have exciting events coming up is just the first step in building attendance and audience engagement. You also need to make it easy for guests to register for those events, and your team needs flexible management tools that help you keep all those dates, attendees and waiting lists organized.
One of the more powerful features of eZ Platform is its ability to serve multiple sites from a single database and instance of the CMS, while allowing local managers enormous flexibility in how they manage the appearance and content of each site instance.
A few months ago we discussed the importance of A/B testing to help your business build a winning digital strategy. In this blog post, I’ll show you how to use Optimizely, a leading A/B testing platform, to create your first experiment to study, analyze and decide what’s the best move for your content and key site pages.
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