
HubSpot is a well-established and popular CRM that allows you to manage customer relationships. Among their marketing services, they have native newsletter management, which can help to foster a great relationship with your subscribers. Beyond relying on the default options for newsletter management, you can use the HubSpot API to tailor the customer's experience in selecting their communication preferences.
Some time ago I wrote a blog post about integrating Salesforce and Marketo in a web marketing solution powered by a content management system (in this case, the eZ Publish CMS). Recently, Mugo had the opportunity to migrate one of our clients from Marketo to HubSpot. The decision to move to HubSpot was made for non-technical reasons; regardless, it is useful to review the technical differences and challenges when it comes to integrating the marketing systems with a content management system.