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Unleashing Bronto’s fields, segments, and workflows for powerful automated marketing messages

We’ve worked with many marketing automation platforms and have written about custom integrations using MailChimpSalesforceMarketoHubSpot, and Bronto. Recently, we’ve been impressed by the combined power of Bronto’s fields, segments, and workflows. Fields are user metadata and can be updated remotely via the Bronto API. Segments are automatically generated lists of users who meet the segment’s criteria. Finally, workflows are intelligent triggers that can be used to initiate a complex series of events. The combination of these features can be extremely powerful for marketers looking to send customized messages to highly targeted lists.

For instance, we recently built a CMS-based blogging platform for FindaTopDoc, a client that showcases medical professionals and their content. Their blog posts go through a series of editorial controls before they are made publicly visible, and if the author has opted-in and configured social sharing, the published posts are also shared to the author’s social media accounts.

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Can't see the forest for the trees

Thinking beyond the CMS feature checklist: validating requirements and considering change management

Selecting any new technology for your organization often results in a comparison of features, and the decision can come down to which product has the features you want.

But when it comes to choosing a CMS, to some extent they all have the same set of core features. You're not usually technically limited on what you can do; the key is often in understanding how those features can be used effectively in conjunction with your organization's processes.

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Choose your CMS development partner wisely

How to choose the best content management system for your organization (hint: let someone else do it for you)

It’s no secret that eZ Publish / eZ Platform is our favourite CMS, and we recommend it to most of our clients when content creation, distribution, and monetization are key to their business. But the fact is, most CMSs have similar structures and similar goals: to make the process of creating and managing digital content easy. Does it really matter which one you choose?

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Cover art for All-inclusive: A beginner's guide to the art & science of website accessibility

All-inclusive: a guide to making your website accessible to people with disabilities

We’ve been writing a lot about accessible websites lately because it’s a topic we’re passionate about at Mugo Web. We believe that whether or not web accessibility is governed by law in your region, making your site accessible to people with disabilities is good business practice. And there are literally millions of reasons to do so.

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Image by Aronth / Flickr

7 reasons to choose eZ Publish / eZ Platform if content is key to your business

If you landed here because you’re researching a content management system, then you already know there are literally thousands to choose from. Some you’re probably familiar with, but most you likely haven’t heard of. Narrowing down a shortlist can be overwhelming.

But if content is key to your business, you’ll want to choose a system that makes dealing with lots of content -- and leveraging it throughout your site and across other channels -- easy and intuitive.

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Does your company really need marketing automation?

Why you don’t need marketing automation

It’s the darling of today’s marketing mix: the marketing automation solution. Its very name can bring marketers palpable relief: imagine automating one of the most difficult and time consuming parts of your job -- lead nurturing -- so that lead conversion starts happening with minimal intervention. It’s every marketer’s dream!

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Google Analytics pageviews

Google Analytics: how to filter by multiple domains and paths in a view

You want to be able to track visitor analytics for websites that spread across multiple subdomains and domains in the same Google Analytics property, tracking users across sites in unified sessions. Let's suppose you have a general-purpose publication with a travel section spread across multiple subdomains and domains, as well as across different paths. You can create a view in Google Analytics so that the team in charge of the travel section can focus on the data they're interested in, with statistics and reports for the travel pages only.

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CMS-based workflows make digital publishing more efficient. Photo by David L/Flickr

5 common publishing workflows and how your CMS can make them easier

Hungarian psychologist Mihaly Csikszentmihalyi coined the term “flow” to refer to the positive feeling that results from being engaged in a focused task. It’s an apt description for the “workflow” experience we try to create for our publishing clients.

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SEO for Content Creators. Image by Danard Vincente/Flickr

SEO basics for content creators

As developers of websites where content is key, one of the questions we are frequently asked by our clients is "how do we ensure our content ranks well in search?" It's a common concern for digital content creators, whether they're launching a new site or refreshing an existing one.

If you're publishing content online, one of your key considerations should be search engine optimization. In other words, you need to do what you can to make sure that people can find your content when they Google it.

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Your content management system can help open the door to web accessibility. Photo by ClaraDon/Flickr

5 ways your CMS makes a web accessibility implementation easier

Making your website accessible to people with disabilities - whether you’re launching a brand new site, or remediating an existing one - may seem complex when you consider all the components that require attention (in-page navigation, links, colour contrast, forms, and alt tags, among other things). But the right CMS can make the job a lot easier.

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Switching CDNs from Akamai to Amazon CloudFront

For one of our high-traffic clients, we switched the Content Delivery Network (CDN) from Akamai to Amazon CloudFront. This blog post looks at why we decided to change the CDN and describes the switching process. Plus we share some useful tips about how to configure CloudFront.

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Plagiarism scanner integrated into an editorial approval workflow

In our case study FindaTopDoc Prescribes eZ Publish for Healthy Content Management, we briefly covered our integration of PlagScan into the editorial approval workflow. When writing about medical topics, content -- especially medical term definitions -- can end up being duplicated on other sites, even if it was not purposely copied. Therefore, it is important for SEO reasons to ensure that all content on the FindaTopDoc site is as unique as possible. Here we'll take a closer look at how the plagiarism scanner integration works.

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