When it comes to creating newsletter campaigns, you have to compile the content and then send that content out through an e-mail marketing service. Having a content management system helps in order to structure your content and automate the creation of the newsletter HTML. Here's an example of a newsletter integration with WordPress and Mailchimp.
When running an intranet or an otherwise password-protected site, you sometimes need to share confidential or sensitive files, specifically PDFs. It is a challenge to balance the confidential nature of the files while allowing privileged users to download and work with the files normally. One lightweight approach is to stamp a watermark onto each page of the PDF. Instead of just a big "confidential" watermark you can customize each download so that each file is stamped with, for example, the current user's name and the current date.
With the Online Daily Evaluations portal, student (or "trainee") doctors and attending doctors can easily evaluate each other after every hospital shift with a customizable online course evaluation form. This ensures that mandatory student evaluations are completed within a CanMEDS compliant and RIME compliant evaluation system, and that students get the most out of the learning experience. In such key environments as emergency medicine and anesthesia departments, doctors and patients can appreciate every bit of efficiency! Here is a brief walkthrough of how Online Daily Evaluations works.
When it comes to local development environments, in a lot of cases Mugo uses VirtualBox images and manages them with Vagrant. These environments are sometimes created after the production environment has been set up. To make a local development environment as similar to production as possible, one approach is to actually copy the production server.
eZ Publish has had multi-language features (also called "internationalization") built into its core for over a decade. If you're considering building a multi-language eZ Publish website from scratch or to add additional languages to a single-language eZ Publish site, there are many technical details to be aware of. However, before you begin, it's important to develop a list of requirements for how end users and editors will use the languages on the site.
Using HubSpot together with Salesforce, you can tie your inbound marketing campaigns to your customer and lead records for a nearly complete view of every user interaction with your business. (Add some analytics and you're all set!) However, with so much data syncing going back and forth, you must take care not to go over your storage and API call limits in Salesforce. Surprisingly, data overage charges are not cheap, and if you use up your API call limits, not only will your data stop syncing between HubSpot and Salesforce, but other systems -- such as your website -- will not be able to access and update important data.
Some time ago I wrote a blog post about integrating Salesforce and Marketo in a web marketing solution powered by a content management system (in this case, the eZ Publish CMS). Recently, Mugo had the opportunity to migrate one of our clients from Marketo to HubSpot. The decision to move to HubSpot was made for non-technical reasons; regardless, it is useful to review the technical differences and challenges when it comes to integrating the marketing systems with a content management system.
Mugo Web and the Royal Columbian Hospital / Eagle Ridge Hospital emergency departments have created an online shift evaluation system now in use in 5 emergency departments across the region. The system is called Online Daily Evaluations and is being used at Royal Columbian Hospital, Eagle Ridge Hospital, Vancouver General Hospital, Victoria General Hospital, and Kelowna General Hospital.
Google Analytics is the most popular tool for understanding how people are finding and using your site. In addition to its standard reports, you can use its User ID feature to get more fine-grained reporting about registered users. This enables you to better measure, anticipate, and meet or exceed your users' needs.
Links are one of the core elements of the web. Links within body content are not only good for user experience, but also for SEO, engagement, and conversion. As we read, for example, a sports article, there might be links on the athlete names pointing to their biography pages. Or, when reading an author's bibliography, the book titles contained therein might be linked to the book pages. Adding and maintaining such in-body links can be very time-consuming; systems that auto-link the text can be a great help for content publishers.
A powerful addition a normal site search is for registered users to be able to save their searches, share the searches with others, and create customized e-mail alerts. This adds a deeper level of interactivity with the site and encourages users to regularly return to the site.
On subscription-based websites, digital publishers often restrict the majority of content to registered users and/or paid subscribers. However, publishers still need a way to enable non-registered users to sample the website in order for the visitors to more fully understand the benefits to subscribing. This is sometimes called a "softer" or "combination" paywall as opposed to a fully hard paywall (everything protected) or a "porous" paywall (everything available given the right conditions).
One solution for a softer / combination paywall that Mugo recently implemented uses special "hash" URLs to provide time-limited, full access to select articles.