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Is a paywall right for your magazine?

How to develop the right paywall for your publication

Paid content and circulation have always been a mainstay of the magazine publishing business (with the exception of controlled circulation magazines). And prior to the advent of the Internet, it was, for the most part, the norm for readers to pay for magazine content, either by purchasing a newsstand copy, or by buying a subscription. The same has not been true for magazines online.

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Mugo + SendGrid

Marketing automation with SendGrid

I first came across SendGrid while configuring a Google Cloud Compute Engine instance. Google blocks standard SMTP ports and suggests users route mail through third-party e-mail delivery services like SendGrid. These services offset the work of maintaining IP-based e-mail reputation and provide additional tools for contact management, e-mail marketing, and compliance with CAN-SPAM requirements. 

With a sleek, modern UI, well-documented web API, and helper libraries in seven languages, SendGrid stands out in this space. Though it does not bill itself as a marketing automation platform, SendGrid’s rule-based segmentation, white-label click-tracking, inbound parse webhooks, and transactional messaging -- all free -- are comparable to Bronto, Oracle’s enterprise marketing automation platform.

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IMAG webinar: 4 magazines talk innovative digital publishing programs

In the realm of digital publishing, there’s no shortage of creative ideas, but not every business idea is suitable for magazine publishers. Sometimes it’s prudent to stick with tried and true innovations, or to emulate those who have had proven success.

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How Habitat Magazine turned its annual attorney survey into multiple revenue streams

Like many magazine publishers, Habitat Magazine has a long history of creating quality content targeted to its specialized audience: property managers and condo board members in the New York area. But, with its potential audience maxing out at about 7,500 subscribers, Habitat has had to get creative with digital media opportunities that have enabled it to repurpose and leverage its content in order to grow. 

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Phone and glasses resting on open book

Digitizing print content: How to increase revenue with web content

If you deliver print content such as a magazine or newsletter to a subscribed user base, you should be targeting a digital solution.

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You are the corkscrew!

The most important web project management skill: the ability to unblock others

As a project manager on a web project, you have to be the hub for editors, marketers, developers, designers, IT staff, clients, and a plethora of other stakeholders as the team works together to plan, build, and launch the website or application. While managing the people, scope, timeline, and budget, you need to find the most efficient way for everybody to get things done. The best way to achieve this is to make unblocking others your primary responsibility.

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How FindaTopDoc created traffic, engagement, and revenue

Traffic, engagement, and revenue: The trio of web success metrics

For most content-based websites, success comes down to a trio of critical metrics: traffic, engagement, and revenue. These success metrics can also be expressed as a conversion path: you drive traffic to your site via content and marketing strategies that engage your audience, and this converts to revenue via ads, sponsored content, paid subscriptions, or otherwise.

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Improving website performance as a money-saving (and money-making) exercise

I recently did a performance review for a server setup running more than 200 websites. The infrastructure is hosted at Amazon Web Services (AWS). It contains multiple web servers behind multiple Varnish caching servers, uses Relational Database Service (RDS) for database storage, and uses Elastic File System (EFS) for storing assets like content images and documents. There were several areas of performance optimization to be done, which was a good development exercise and resulted in an improved user experience. Most importantly, though, the results also saved bandwidth; reduced the number of servers, number of CPUs, and amount of RAM required; and saved money! A faster site also improves SEO, which will drive more visitors / customers to your site, and will increase conversions.

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Meet your match: How to choose the right web development partner

Building a relationship with a web development partner can be a lot like dating. In the early days of your relationship, you’ll be talking to your web developer frequently, getting to know their strengths and weaknesses, and hoping they’ll be reliable, trustworthy, and ultimately live up to your expectations.

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The way you're choosing your CMS is probably wrong

Why the way you’re choosing your CMS is wrong

We’re often asked which content management system we would recommend for small businesses, non-profits, enterprise clients, magazines, book publishers, etc. We’ve written a lot about our favourite content management system (eZ Publish / eZ Platform), which we’ve used for countless sites of various sizes and levels of complexity in a wide variety of sectors.

But we know there are a lot of content management systems that you’ll likely consider when launching or redoing your website, and we understand that every organization wants to ensure they get the best fit for their particular vertical and needs.

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Auto-posting content to social media channels with OneAll

We recently used OneAll to develop a feature that allows user generated content to be created, submitted for review, published, and then automatically posted to the creator's social media channels without additional effort on their part. Here's how we accomplished this.

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Door in a dark room, ajar. Light coming from beyond the door.

ReaderBound: Behind the scenes benefits for book publishers

ReaderBound is a powerful website platform that helps publishers easily showcase and sell their books online.

It combines sophisticated content management and e-commerce solutions, client support, website hosting, and maintenance into one convenient package.

We often explain the ReaderBound benefits in terms of what it enables you to do. However, one of its key benefits is what it takes off your plate: a number of site maintenance worries.

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