IMAG webinar: 4 magazines talk innovative digital publishing programs
In the realm of digital publishing, there’s no shortage of creative ideas, but not every business idea is suitable for magazine publishers. Sometimes it’s prudent to stick with tried and true innovations, or to emulate those who have had proven success.
In this webinar: Winning Ideas: General Revenue + Leadership, organized by MPA -- The Association of Magazine Media, four award-nominated magazines, all finalists or winners in the 2018 IMAGINATION Awards, discuss successfully implemented programs for growing their revenues, engaging their audiences and advertisers in new ways, and attracting new readers.
Habitat Magazine on incremental monetization
Mugo’s senior web developer and project manager Mo Ismailzai teamed up with long-term client Carol Ott, publisher of Habitat Magazine, to deliver a case study on incremental innovation in Habitat’s digital learning offerings. Unable to scale its specialized audience in more traditional ways, Habitat took an innovative path to repurpose and monetize valuable feature content from its attorney survey as a podcast and video series, as well as on its e-learning platform.
Fine Homebuilding Magazine on making a movement
Renee Jordan, publisher of Fine Homebuilding Magazine, presented #KeepCraftAlive, a movement launched by the magazine to promote the importance of careers in the trades. What started as a simple hashtag, grew to include content, meetups, presentations, social media outreach, an advertiser-supported video series, and merchandise sales. The campaign generated 6,000 posts per month on social media and 250 million impressions over a period of 12 months, and led Fine Homebuilding to win in the Leadership category at the 2018 IMAGINATION awards.
America’s Test Kitchen on streamlining offers across multiple channels
Michael Manning, product manager at America’s Test Kitchen discussed how the subscription-focused publication, winner in the Digital category of the 2018 IMAGINATION Awards, was able to build sales across multiple websites and e-mail channels by streamlining offers on its products and optimizing affiliate advertising.
National Geographic on activating a complex media partnership
Crista Gibbons, vice-president, partner activation at National Geographic, and winner in the Content category at the IMAGINATION Awards, presented its partnership with United Technologies to create the Urban Expeditions content platform to drive awareness and discussion around sustainability, as well as global events and field work. Gibbons discussed how this replicable media partnership model unlocked new funding sources via National Geographic’s non-profit arm due to restrictions on United Technologies’ funding.
Interested in discussing your digital publishing ideas? Get in touch anytime, we’re happy to chat!