Archive for "Case study"
As traditional online ad platforms become less profitable, publishers are turning to native advertising as a high-value alternative.
In the realm of digital publishing, there’s no shortage of creative ideas, but not every business idea is suitable for magazine publishers. Sometimes it’s prudent to stick with tried and true innovations, or to emulate those who have had proven success.
Like many magazine publishers, Habitat Magazine has a long history of creating quality content targeted to its specialized audience: property managers and condo board members in the New York area. But, with its potential audience maxing out at about 7,500 subscribers, Habitat has had to get creative with digital media opportunities that have enabled it to repurpose and leverage its content in order to grow.
For most content-based websites, success comes down to a trio of critical metrics: traffic, engagement, and revenue. These success metrics can also be expressed as a conversion path: you drive traffic to your site via content and marketing strategies that engage your audience, and this converts to revenue via ads, sponsored content, paid subscriptions, or otherwise.
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