Mugo partner since 2011
The American Museum of Natural History is a cultural icon with an award-winning digital presence.
Mugo has worked with the American Museum of Natural History since 2011. We develop and maintain all aspects of the website code, provide support on server management, coordinate features with editorial and science teams, and work on several website properties, including their main website.
As your website grows, custom site search becomes an increasingly important way for users to quickly find the information they need.
Here at Mugo Web, we find that most of our clients’ sites evolve to the point that they want to add a custom search feature. They may simply want to provide a more seamless experience for users as they search for that one how-to blog post from seven years ago, or they may want to guide an intricate search and drill down through a scientific taxonomy.
One of the most helpful uses of website analytics for an ecommerce site is being able to track a user’s journey. Following someone’s path as they enter the site, visit different pages, and reach (or don’t reach) key milestones can tell you a lot about what is working on your site and what isn’t.
Subscription paywalls are an essential part of any publisher’s strategy to build a strong brand and diversified revenue stream. Our team at Mugo Web has worked with several publishers to implement paywalls based on content type, age, and subscription level. Imagine any criteria you can, and we’ve built a paywall to give site visitors gated access to premium content.
Your website can have the best data in the world, but it quickly loses value if your users struggle to find it. Solid search features and intuitive filtering options can increase discoverability and lead to more sales.
We’ve helped several of our partners by creating better solutions for searching to address this issue. Our book publisher clients using the ReaderBound platform have very rich data sets they need to make use of for discoverability, presentation, and sales.