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American Museum of Natural History

The American Museum of Natural History is a cultural icon with an award-winning digital presence.

AMNH.org

Mugo has worked with the American Museum of Natural History since 2011. We develop and maintain all aspects of the website code, provide support on server management, coordinate features with editorial and science teams, and work on several website properties, including their main website.

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outline of a person sitting at a computer typing. Text on screen reads Tales from a Developer: Troubleshooting Varnish

Tales from the Developer: Troubleshooting and fixing issues with Varnish

When things go seriously wrong in a well-built but complicated system, the cause is often a cascade of small failures that pile up. Not that we’re building rockets over here, but an excellent example is the ill-fated Ariane flight V88. Solving the issues behind such failures can be problematic. Many things contribute to the difficulty, from the extensive use of caching to the need to convincingly reconstruct the failure in retrospect. Debugging this kind of failure, especially under pressure, is hard. We consider the ability to do this to be the hallmark of a senior developer. Even so, it is essential to have a team of experts working together to troubleshoot issues and find solutions promptly to help keep your site running.

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Cross-domain tracking in Google Analytics: Excluding domains in GA4 and GTM

If you manage one of the millions of websites affected by the Google-mandated migration from Universal Analytics (UA) to Google Analytics 4 (GA4), you might be following the best practice of simultaneously running UA and GA4 scripts until you’re ready to adopt GA4 fully. One of the analytics features that needs special attention is cross-domain tracking.

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Investing in a great publishing website pays off in the long run

A great deal is only “great” if it ends up paying off in the long run.

This truth is perhaps best expressed by author Terry Pratchett in his “Boots theory” of economic value, as laid out in his iconic Discworld novel series:

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New TURI P2OASys site continues course for improved UX, performance

The Toxics Use Research Institute (TURI) at the University of Massachusetts Lowell wanted to add memos to records in its Pollution Prevention Options Analysis System (P2OASys), a database for evaluating and comparing the safety of chemistries. TURI could have elected to simply add a field to its database structure, but it saw a bigger opportunity to reinvent a key system that had not been updated for more than five years.

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Integrating Ibexa DXP with Salesforce for powerful marketing automation

Business data is inevitably distributed across multiple systems. However, we know that customers are not prepared to deal with that kind of complexity, especially when they see little relevance or value to the task at hand. A typical location for this kind of friction is in the integration of the Content Management System (CMS) and the Customer Relationship Management system (CRM). Integrating the two can help provide a seamless experience for the customer and increase the overall usability of your website.

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Reasons why your business needs a new website

Websites are not static things; they are a dynamic part of your company and the actual storefront for all of your online customers. Most companies acknowledge the importance of upkeep on their brick and mortar branches, websites often aren’t given the same consideration. Your website should constantly evolve to keep up with current standards, trends, and the functionality your clients deserve. We often don’t realize what opportunities we are missing and what we are leaving on the table by relegating website maintenance to the bottom of the list.

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Send automated email reminders to attendees with Mugo Web’s library event notification feature

Promoting events and managing attendee registrations is one of the key ways a modern website supports a public library's educational mission. Here at Mugo Web, we’ve developed a comprehensive Custom Event Registration System that lets library staff schedule recurring event series, create waiting lists for popular programs, and even manage sign-ups for multiple children from one family.

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