Habitat Magazine



Habitat Magazine, based in New York, has been providing topical and important content for co-op and condo boards, residents, businesses, and other interested parties for 35 years. Mugo helps maintain Habitat's eZ Publish installation and has built revenue-generation features, including sponsored video, streamlined print and digital subscription sales processes, and integration with the Google DFP ad server and podcast syndication to iTunes.

Mugo led a responsive redesign of the site in 2016, which included a completely new look for the entire site. We migrated Habitat's print archives back to 2002 into eZ Publish. We also implemented a metered paywall and built an integration with a new fulfillment company in order to provide seamless transitions between user account levels and upsell capabilities.

We've helped enhance user interaction through Disqus and ShareThis, and we've made development more efficient with a code versioning system and issue tracker. Mugo also built Habitat's enhanced Source Guide, which provides multimedia listings and a digital bookshelf for relevant vendors and key contacts in the co-op and condo industry.

As a result of all this work, Habitat has seen a 400% increase in subscription revenue over last year, and its new sponsored video component now comprises 33% of its web revenue stream.

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