80 purpose-built websites, deployed and managed at scale.
The Marigold and Peace Library Systems in Alberta, Canada, needed to modernize the web sites of their more than 80 branch libraries. They wanted the sites to be more inviting to patrons – particularly mobile users – and effectively promote their wide range of event programming and resources, not just books.
But Marigold and Peace faced the same budgetary constraints as publicly funded libraries everywhere. They needed a custom-developed solution that scaled across their network of about 80 websites, with library-centric features that are typically found in expensive, SaaS-based solutions marketed specifically for libraries.
“We wanted to do something on a large scale, but without a large budget,” said Richard Kenig, the IT Manager for the Marigold Library System who acted as project manager for the initiative. “We were looking for a solution that would be attractive and modern, but be built to focus specifically on the needs of libraries – not marketers or other types of businesses that so many web platforms are built for.”
In 2018, the libraries decided to build their own multi-domain web publishing system, based on the eZ Platform DXP. Marigold and Peace selected Mugo Web, an eZ partner based in Vancouver, as developer for the project, which launched in early 2019.
The Marigold and Peace Library Systems encompass more than 80 independent branch libraries, serving about a half-million patrons. Some libraries are quite small, being open only about a dozen hours a week, while others serve larger communities with a large number of staff.
The libraries’ sites had run on a commodity Drupal template for a few years, but Kenig said librarians found the solution failed to meet their needs for a number of reasons:
The Marigold and Peace Library Systems often cooperate on large-scale projects (such as their LMS cataloging system), so when it came time to research a new public website platform, it was natural for them to collaborate.
After conferring with member libraries, Kenig set these core requirements for the project:
Kenig did extensive technical research and cut the candidate list to two platforms, including eZ. He said he found its multi-domain architecture to be a good fit for the economy and scalability the libraries needed.
Peter Keung, the Managing Director at Mugo Web, said eZ Platform’s extensible content model, page templating system and built-in functionality were a perfect fit for the libraries requirements.
“For example, we are able to focus on the business logic specific to handling events with complex recurrence rules and add a registration system with wait lists on top, while letting eZ handle the heavy lifting around data storage, the base editorial interface, and content relations,” Keung said.
“We focus on getting the business requirements right, and have the confidence that eZ can fit the end solution, rather than having to modify the end solution to suit eZ.”
Marigold’s Kenig said eZ Platform’s intuitive content editing user interface for was also a big plus.
“We were looking for something that was as simple as drag and drop, or about as simple, and eZ was a good fit. We did not want to try to train a lot of users, who aren’t necessarily the most technical people, on a complicated, hard-to-learn system,” Kenig said. “It did everything we wanted, and within the budget we had to work with.”
Kenig said Mugo stood out as a development partner for a number of reasons:
“They had a good understanding of our industry and listened to our feedback,” Kenig said. “They understood where we want to go.”
The Marigold and Peace website system includes a wide range of features purpose-built for libraries, based on eZ Platform core content and functionality models.
Patrons can register for events directly from calendar listings. Site operators can set attendee limits for registration-only events, as well as waiting list queues for popular events. Patrons are notified by email if an event slot comes open, and librarians can easily export attendee lists from within the eZ Platform admin interface.
Page templates are fully responsive and present cleanly on all devices.
Authorized individual site managers can set key visual properties per domain, including color scheme and header logo. This provides each library a distinctive visual identity while maintaining an easy-to-manage site structure across the system.
Each library can set its hours of operation, including holidays. The information presents in the header of the site – no more shuffling or open and closed status on a daily basis, or misleading patrons with an out-of-date schedule.
Librarians can create custom reading lists simply by scanning a book or other resource. All information about the item is pulled automatically from the LMS, and reading list items link directly to the catalog. Catalog searches can also be launched directly from the eZ Platform site.
Each library can set individual permissions for page creation, content updates, and other management tasks. Centralized managers maintain the ability to push global content and setting updates to multiple sites across the system.
Simple drag-and-drop functionality allows librarians to create custom forms for patron feedback with no coding or technical knowledge. And responses are easily accessible or exported from the system’s UI.
Mugo created scripts to manage site variables that enabled roll-out of individual sites in just a couple hours. The script is based on a core user permissions and content profile, so that individual sites managers don’t start with a blank slate when launching a new site.
Since its rollout to member libraries began this spring, Marigold and Peace’s new websites have been a hit with librarians and patrons alike.
“The feedback has been almost entirely positive,” Kenig said. “The librarians and patrons like the design, and the librarians really like how easy it is to manage their content, compared to our old system.” In all, the two systems have trained more than 100 site operators, and all seem to have quickly taken to the system, he added.
Patrons are “actively and aggressively” using the Events Registration system, he added. “Staff members are putting up events at 9 a.m. and they are filling up by 9:30,” Kenig said. “So the system is obviously addressing the need we identified as being essential to the project.”
Mugo Web hosts the multi-domain installation and handles all updates and maintenance. The system supports multiple domains and automatic SSL certificates.
Kenig says the libraries hope to stay on the current build-out for a decade or more, although he does anticipate some need to modify design templates and perhaps add a few new features during that lifecycle.
“We may need to make some changes, but the platform allows us to do that without a lot of expense or disruption,” he said. “We’ll be able to keep all our content in one place, which is enormously valuable.”
A great deal is only “great” if it ends up paying off in the long run.
This truth is perhaps best expressed by author Terry Pratchett in his “Boots theory” of economic value, as laid out in his iconic Discworld novel series:
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Business data is inevitably distributed across multiple systems. However, we know that customers are not prepared to deal with that kind of complexity, especially when they see little relevance or value to the task at hand. A typical location for this kind of friction is in the integration of the Content Management System (CMS) and the Customer Relationship Management system (CRM). Integrating the two can help provide a seamless experience for the customer and increase the overall usability of your website.
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Promoting events and managing attendee registrations is one of the key ways a modern website supports a public library's educational mission. Here at Mugo Web, we’ve developed a comprehensive Custom Event Registration System that lets library staff schedule recurring event series, create waiting lists for popular programs, and even manage sign-ups for multiple children from one family.
A major website project requires a lot of planning. You need to evaluate the tactics and resources needed to meet your launch date, but you also should be planning on how to select the right development partner to ensure that your initial investment in a site launch continues to pay dividends as your business evolves.
Virtually every company, from mid-sized businesses to large-scale enterprises, can benefit from working with a professional web development partner. Professional web developers understand how new features and workflows can elevate your business and can add valuable insight as well as reliable execution to your website projects.
But before you choose a web development partner, you have some homework to do. You not only need to clearly define the strategic goals and success metrics for your site project, but you also need to honestly evaluate how much of the project you can tackle internally – both in terms of bandwidth and expertise.
As the publisher of a successful online magazine, Carol Ott is always looking for ways to diversify her publication’s revenue streams. In fact, building and executing on multi-channel digital strategies has been the focus of the partnership of Ott’s Habitat Magazine and Mugo Web for the better part of a decade.
Mugo Web
Unit 205, 332 Columbia Street
New Westminster, BC
V3L 1A6, Canada
Phone: 604-637-6396
E-mail: hi@mugo.ca
