Mugo Web main content.

Previous Partnerships

Archive of past Mugo Web projects

While many Mugo projects transition into long-term partnerships, we are also called upon to help companies with specific projects for short-term goals. Our team are trusted experts, who can support in-house developers in many different enterprises. We're proud of the work we did in these cases and are happy to showcase our experience.

Hootsuite

Mugo partnership 2014

Hootsuite- the world's most widely used social media relationship platform

Hootsuite's website had been created by great organic growth, but as their company and needs matured, they sought out an enterprise content management system. It needed to be scalable, enable quick content changes, support many integrations, and bring together multiple departments. They chose eZ Publish as the CMS and Mugo Web as the principal implementation team. For the entire year during implementation, Mugo Developers worked from the Hootsuite offices as their in-house development team.

Together with the Hootsuite marketing team, Mugo built a framework independent of the Hootsuite product stack to support future growth and content management best practices so that the website could be a lead generation machine.

Mugo did the following at Hootsuite:

  • Installed eZ Publish 5 on the Symfony2 framework and Twig
  • Set up a multi-language framework for French, German, Indonesian, Italian, Japanese, Portuguese, Spanish (Latin America), and Spanish (Spain)
  • Set up multi-currency pricing on product pages
  • Implemented a translation workflow where content was exported to a translation agency and then re-imported
  • Created rich text tools for editors to create tabbed content, grids, image carousels, and other sophisticated layout elements
  • Configured an editorial workflow with content staging
  • Enabled editors to control SEO fields, URL paths, JavaScript tags, and site menus in the back-end
  • Enabled multi-upload media asset management
  • Migrated several microsites into a single CMS to manage events, webinars, a careers page, press releases, a media kit, product pages, and more
  • Installed the website on an Amazon cloud architecture with Varnish and a MySQL database master-slave configuration
  • Configured Ansible and Vagrant for server deployments, development, staging, and production environments, and distributed development

Related reading

eWEEK

Mugo partnership 2015

eWEEK (formerly PC Week) was the flagship publication of QuinStreet Enterprise

eWEEK was the flagship publication of QuinStreet Enterprise. Originally PC Week when it launched in 1983, it covered technology news, enterprise IT trends, and reviews of new tech products in a variety of digital formats.

Mugo built a new website for eWEEK that enabled:

  • Automation: Content was automatically showcased on a variety of pages, sidebars, lists and other access points to increase views and clicks
  • Flexibility: Editors could easily change and add content categories, customize sidebars and rebuild page structures, without technical support
  • Speed: In a matter of minutes, content or sales teams could create a microsite for an advertiser to showcase content and generate leads
  • Variety: Editors had the ability to produce a wide variety of content formats including articles, blog posts, videos, and digital events like scheduled online forums

Car and Driver

Mugo partnership 2008

Mugo migrated Car and Driver's website, holding 50,000 content objects, to run on a platform based on eZ Publish. We focused on implementing a new design, setting up new content organization, and implementing some enhanced, interactive features such as an advanced image gallery and a car configurator.

Read more

a group of frogs hanging out on a branch

Custom search with Solr and Ibexa’s native Object Relation Model puts advanced information at users’ fingertips

As your website grows, custom site search becomes an increasingly important way for users to quickly find the information they need.

Here at Mugo Web, we find that most of our clients’ sites evolve to the point that they want to add a custom search feature. They may simply want to provide a more seamless experience for users as they search for that one how-to blog post from seven years ago, or they may want to guide an intricate search and drill down through a scientific taxonomy.

LEARN MORE
line art of a funnel shape overtop binary code

Exploring user journeys in GA4

One of the most helpful uses of website analytics for an ecommerce site is being able to track a user’s journey. Following someone’s path as they enter the site, visit different pages, and reach (or don’t reach) key milestones can tell you a lot about what is working on your site and what isn’t.

LEARN MORE
A meter above icons for articles, audio, and video content

Flexibility and scale are key features in new content paywall system

Subscription paywalls are an essential part of any publisher’s strategy to build a strong brand and diversified revenue stream. Our team at Mugo Web has worked with several publishers to implement paywalls based on content type, age, and subscription level. Imagine any criteria you can, and we’ve built a paywall to give site visitors gated access to premium content.

LEARN MORE
a hand holding a magnifying glass over the top of a laptop computer screen

Custom search filter options built into the CMS make for better UI

Your website can have the best data in the world, but it quickly loses value if your users struggle to find it. Solid search features and intuitive filtering options can increase discoverability and lead to more sales. 

We’ve helped several of our partners by creating better solutions for searching to address this issue. Our book publisher clients using the ReaderBound platform have very rich data sets they need to make use of for discoverability, presentation, and sales.

LEARN MORE