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Tracking individual users in Google Analytics

By Thiago Campos Viana  | January 27, 2015  |  Business solutions, Web solutions

Google Analytics is the most popular tool for understanding how people are finding and using your site. In addition to its standard reports, you can use its User ID feature to get more fine-grained reporting about registered users. This enables you to better measure, anticipate, and meet or exceed your users' needs.

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JavaScript and CSS in eZ Publish 5

By Ernesto Buenrostro  | January 07, 2015  |  eZ Publish development tips

A key component of a content management system or web application is the handling of JavaScript and CSS files, specifically around loading, combining, and minifying them. Loading fewer files and a smaller amount of data in each file leads to both server-side and client-side performance improvements. In eZ Publish 4 / legacy, this was handled nicely with an extension called ezjscore. Now in the eZ Publish 5 new stack, we have a Symfony tool called Assetic. In this post we'll introduce how Assetic works in eZ Publish 5.0 through 5.4.

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Content auto-linking for better SEO and increased conversions

Links are one of the core elements of the web. Links within body content are not only good for user experience, but also for SEO, engagement, and conversion. As we read, for example, a sports article, there might be links on the athlete names pointing to their biography pages. Or, when reading an author's bibliography, the book titles contained therein might be linked to the book pages. Adding and maintaining such in-body links can be very time-consuming; systems that auto-link the text can be a great help for content publishers.

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Saved searches and e-mail alerts in eZ Publish

By Thiago Campos Viana  | December 03, 2014  |  Business solutions, User experience

A powerful addition a normal site search is for registered users to be able to save their searches, share the searches with others, and create customized e-mail alerts. This adds a deeper level of interactivity with the site and encourages users to regularly return to the site.

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