Google Analytics is the most popular tool for understanding how people are finding and using your site. In addition to its standard reports, you can use its User ID feature to get more fine-grained reporting about registered users. This enables you to better measure, anticipate, and meet or exceed your users' needs.
Links are one of the core elements of the web. Links within body content are not only good for user experience, but also for SEO, engagement, and conversion. As we read, for example, a sports article, there might be links on the athlete names pointing to their biography pages. Or, when reading an author's bibliography, the book titles contained therein might be linked to the book pages. Adding and maintaining such in-body links can be very time-consuming; systems that auto-link the text can be a great help for content publishers.
A powerful addition a normal site search is for registered users to be able to save their searches, share the searches with others, and create customized e-mail alerts. This adds a deeper level of interactivity with the site and encourages users to regularly return to the site.
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