Using HubSpot together with Salesforce, you can tie your inbound marketing campaigns to your customer and lead records for a nearly complete view of every user interaction with your business. (Add some analytics and you're all set!) However, with so much data syncing going back and forth, you must take care not to go over your storage and API call limits in Salesforce. Surprisingly, data overage charges are not cheap, and if you use up your API call limits, not only will your data stop syncing between HubSpot and Salesforce, but other systems -- such as your website -- will not be able to access and update important data.
In order to increase the image serving performance of high-traffic websites and improve the editorial user interface around image management, Mugo Web came up with an alternative way to serve content images in eZ Publish. It is aptly titled the "Mugo Image Server for eZ Publish".
eZ Publish 5 comes with built-in Varnish Cache support. Essentially this means that when content is published in the eZ Publish back-end, it notifies Varnish so that the Varnish cache is cleared. This feature is often called "purge-on-publish" and makes it so that you can cache your pages for a very long time, but that edits refresh the cache and thus appear immediately. To get this native support, you just have to use the "new stack" in eZ Publish. However, even if your legacy site is not ready to be fully upgraded to the new stack and you are running eZ Publish 5 in "legacy mode", you can take advantage of this native support.
Some time ago I wrote a blog post about integrating Salesforce and Marketo in a web marketing solution powered by a content management system (in this case, the eZ Publish CMS). Recently, Mugo had the opportunity to migrate one of our clients from Marketo to HubSpot. The decision to move to HubSpot was made for non-technical reasons; regardless, it is useful to review the technical differences and challenges when it comes to integrating the marketing systems with a content management system.
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