Archive for "Business solutions"
Like many magazine publishers, Habitat Magazine has a long history of creating quality content targeted to its specialized audience: property managers and condo board members in the New York area. But, with its potential audience maxing out at about 7,500 subscribers, Habitat has had to get creative with digital media opportunities that have enabled it to repurpose and leverage its content in order to grow.
If you deliver print content such as a magazine or newsletter to a subscribed user base, you should be targeting a digital solution.
As a project manager on a web project, you have to be the hub for editors, marketers, developers, designers, IT staff, clients, and a plethora of other stakeholders as the team works together to plan, build, and launch the website or application. While managing the people, scope, timeline, and budget, you need to find the most efficient way for everybody to get things done. The best way to achieve this is to make unblocking others your primary responsibility.
For most content-based websites, success comes down to a trio of critical metrics: traffic, engagement, and revenue. These success metrics can also be expressed as a conversion path: you drive traffic to your site via content and marketing strategies that engage your audience, and this converts to revenue via ads, sponsored content, paid subscriptions, or otherwise.
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- User experience (33)
- Web accessibility (14)
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