Archive for "Web solutions"

48 posts in this category

Integrating Google AMP into an eZ Publish site

Integrating Google AMP into an eZ Publish site

Accelerated Mobile Pages (AMP) is Google's technology designed to create fast mobile pages. AMP allows developers to take advantage of fast rendering and improved performance. Here's a look at how it can be integrated into an existing eZ Publish website.

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Building e-mail newsletters with the Mugo Feed Manager

Building e-mail newsletters with the Mugo Feed Manager

By Thiago Campos Viana  | October 03, 2017  |  Productivity tools, Web solutions

Sending e-mail newsletters comes with a variety of challenges: selecting the contents, sorting them into sections, writing the HTML code, entering the title, description, images, and other data for each piece of content, and finally, previewing the e-mail. The process can be long and stressful if done manually.

The Mugo Feed Manager is easy to use, requires no background knowledge, and has an intuitive interface recommended for publishers and content managers.

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Magazines: If you’re not doing these 5 things, you risk failing at digital publishing

Magazines: If you’re not doing these 5 things, you risk failing at digital publishing

By Doug Plant  | September 20, 2017  |  Business solutions, Web solutions

Publishing is something of a calling and has often been described as a labour of love. It is also a key business practice whose importance has spread well beyond the boundaries of ‘traditional’ publishers. These days everyone from the basement blogger to the sophisticated brand is using content to capture audiences and drive sales.

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Unleashing Bronto’s fields, segments, and workflows for powerful automated marketing messages

Unleashing Bronto’s fields, segments, and workflows for powerful automated marketing messages

By Mo Ismailzai  | August 31, 2017  |  Business solutions, Web solutions

We’ve worked with many marketing automation platforms and have written about custom integrations using MailChimpSalesforceMarketoHubSpot, and Bronto. Recently, we’ve been impressed by the combined power of Bronto’s fields, segments, and workflows. Fields are user metadata and can be updated remotely via the Bronto API. Segments are automatically generated lists of users who meet the segment’s criteria. Finally, workflows are intelligent triggers that can be used to initiate a complex series of events. The combination of these features can be extremely powerful for marketers looking to send customized messages to highly targeted lists.

For instance, we recently built a CMS-based blogging platform for FindaTopDoc, a client that showcases medical professionals and their content. Their blog posts go through a series of editorial controls before they are made publicly visible, and if the author has opted-in and configured social sharing, the published posts are also shared to the author’s social media accounts.

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