Archive for "Business solutions"
For most content-based websites, success comes down to a trio of critical metrics: traffic, engagement, and revenue. These success metrics can also be expressed as a conversion path: you drive traffic to your site via content and marketing strategies that engage your audience, and this converts to revenue via ads, sponsored content, paid subscriptions, or otherwise.
I recently did a performance review for a server setup running more than 200 websites. The infrastructure is hosted at Amazon Web Services (AWS). It contains multiple web servers behind multiple Varnish caching servers, uses Relational Database Service (RDS) for database storage, and uses Elastic File System (EFS) for storing assets like content images and documents. There were several areas of performance optimization to be done, which was a good development exercise and resulted in an improved user experience. Most importantly, though, the results also saved bandwidth; reduced the number of servers, number of CPUs, and amount of RAM required; and saved money! A faster site also improves SEO, which will drive more visitors / customers to your site, and will increase conversions.
Building a relationship with a web development partner can be a lot like dating. In the early days of your relationship, you’ll be talking to your web developer frequently, getting to know their strengths and weaknesses, and hoping they’ll be reliable, trustworthy, and ultimately live up to your expectations.
We’re often asked which content management system we would recommend for small businesses, non-profits, enterprise clients, magazines, book publishers, etc. We’ve written a lot about our favourite content management system (eZ Publish / eZ Platform), which we’ve used for countless sites of various sizes and levels of complexity in a wide variety of sectors.
But we know there are a lot of content management systems that you’ll likely consider when launching or redoing your website, and we understand that every organization wants to ensure they get the best fit for their particular vertical and needs.
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