Archive for "Business solutions"
Earlier this year we wrote about adopting Vagrant and Terraform in our steady march toward Infrastructure as Code. We recently added a new tool to this list, HashiCorp’s Packer. Packer automates building machine images, and with a single set of provisioners, creates images for multiple builders (such as VirtualBox, DigitalOcean, and Google Cloud).
Paid content and circulation have always been a mainstay of the magazine publishing business (with the exception of controlled circulation magazines). And prior to the advent of the Internet, it was, for the most part, the norm for readers to pay for magazine content, either by purchasing a newsstand copy, or by buying a subscription. The same has not been true for magazines online.
I first came across SendGrid while configuring a Google Cloud Compute Engine instance. Google blocks standard SMTP ports and suggests users route mail through third-party e-mail delivery services like SendGrid. These services offset the work of maintaining IP-based e-mail reputation and provide additional tools for contact management, e-mail marketing, and compliance with CAN-SPAM requirements.
With a sleek, modern UI, well-documented web API, and helper libraries in seven languages, SendGrid stands out in this space. Though it does not bill itself as a marketing automation platform, SendGrid’s rule-based segmentation, white-label click-tracking, inbound parse webhooks, and transactional messaging -- all free -- are comparable to Bronto, Oracle’s enterprise marketing automation platform.
In the realm of digital publishing, there’s no shortage of creative ideas, but not every business idea is suitable for magazine publishers. Sometimes it’s prudent to stick with tried and true innovations, or to emulate those who have had proven success.
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- Case study (27)
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- eZ Publish community (11)
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- Productivity tools (16)
- Site performance (12)
- User experience (31)
- Web accessibility (14)
- Web solutions (67)
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