Archive for "Business solutions"
We’ve been writing a lot about accessible websites lately because it’s a topic we’re passionate about at Mugo Web. We believe that whether or not web accessibility is governed by law in your region, making your site accessible to people with disabilities is good business practice. And there are literally millions of reasons to do so.
If you landed here because you’re researching a content management system, then you already know there are literally thousands to choose from. Some you’re probably familiar with, but most you likely haven’t heard of. Narrowing down a shortlist can be overwhelming.
But if content is key to your business, you’ll want to choose a system that makes dealing with lots of content -- and leveraging it throughout your site and across other channels -- easy and intuitive.
It’s the darling of today’s marketing mix: the marketing automation solution. Its very name can bring marketers palpable relief: imagine automating one of the most difficult and time consuming parts of your job -- lead nurturing -- so that lead conversion starts happening with minimal intervention. It’s every marketer’s dream!
You want to be able to track visitor analytics for websites that spread across multiple subdomains and domains in the same Google Analytics property, tracking users across sites in unified sessions. Let's suppose you have a general-purpose publication with a travel section spread across multiple subdomains and domains, as well as across different paths. You can create a view in Google Analytics so that the team in charge of the travel section can focus on the data they're interested in, with statistics and reports for the travel pages only.
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