Archive for "Lisa Manfield"

26 posts from this author

How to develop the right paywall for your publication

How to develop the right paywall for your publication

By Lisa Manfield  | September 26, 2018  |  Business solutions, User experience, Web solutions

Paid content and circulation have always been a mainstay of the magazine publishing business (with the exception of controlled circulation magazines). And prior to the advent of the Internet, it was, for the most part, the norm for readers to pay for magazine content, either by purchasing a newsstand copy, or by buying a subscription. The same has not been true for magazines online.

Read more »
IMAG webinar: 4 magazines talk innovative digital publishing programs

IMAG webinar: 4 magazines talk innovative digital publishing programs

By Lisa Manfield  | August 16, 2018  |  Business solutions, Case study, Web solutions

In the realm of digital publishing, there’s no shortage of creative ideas, but not every business idea is suitable for magazine publishers. Sometimes it’s prudent to stick with tried and true innovations, or to emulate those who have had proven success.

Read more »
How Habitat Magazine turned its annual attorney survey into multiple revenue streams

How Habitat Magazine turned its annual attorney survey into multiple revenue streams

By Lisa Manfield  | August 16, 2018  |  Business solutions, Case study

Like many magazine publishers, Habitat Magazine has a long history of creating quality content targeted to its specialized audience: property managers and condo board members in the New York area. But, with its potential audience maxing out at about 7,500 subscribers, Habitat has had to get creative with digital media opportunities that have enabled it to repurpose and leverage its content in order to grow. 

Read more »
Traffic, engagement, and revenue: The trio of web success metrics

Traffic, engagement, and revenue: The trio of web success metrics

For most content-based websites, success comes down to a trio of critical metrics: traffic, engagement, and revenue. These success metrics can also be expressed as a conversion path: you drive traffic to your site via content and marketing strategies that engage your audience, and this converts to revenue via ads, sponsored content, paid subscriptions, or otherwise.

Read more »

Hi, we're Mugo Web - Nice to meet you!

We're a group of web experts who solve complex web problems.

Learn more about us »

Search


Categories


Yes - we can do that.

Many years of experience with complex websites allows us to offer total solutions.

Learn more about what we can do »

We love our clients (and they love us too)

We've solved problems across North America and around the world.

Learn more about what we've done »

We tweet too

Follow us on Twitter for the latest Mugo happenings

mugo twitter page @mugo

© 2008 - 2018 Mugo Web. All rights reserved.