Archive for "Lisa Manfield"

21 posts from this author

Christian Science Monitor changes online publishing model, boosts subscriptions

Christian Science Monitor changes online publishing model, boosts subscriptions

By Lisa Manfield  | February 14, 2018  |  Business solutions, Case study

Words like innovation and digital transformation tend to be sprinkled liberally in discussions about digital publishing and online revenue models these days. But stories about publishers that have actually implemented new digital strategies resulting in positive revenue streams are not nearly as common. One of our clients, The Christian Science Monitor, however, has done just that, reinventing itself online to better resonate with its readers, and generating a critical new stream of subscriber revenue.

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Why content is critical to your business

Why content is critical to your business

By Lisa Manfield  | December 11, 2017  |  Business solutions, Web solutions

The content business used to be the exclusive purview of media outlets, book, and magazine publishers. But today, the maxim “everyone is a publisher” has become more relevant than ever, particularly online, where audiences are not only wary of ads, they may not ever see them.

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Trade magazine sees huge jump in revenue by embracing digital opportunities

Trade magazine sees huge jump in revenue by embracing digital opportunities

By Lisa Manfield  | November 29, 2017  |  Case study

It’s not every day you hear about lucrative new revenue streams opening up for magazine publishers. In fact, most media outlets prefer to paint dark doomsday pictures when it comes to the future of magazines. 

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Why organizations choose eZ Publish / eZ Platform

Why organizations choose eZ Publish / eZ Platform

If content is or needs to become a core part of your business, choosing a content management system (CMS) is critical. Here's a look at why some of our clients and partners chose eZ.

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