Archive for "Lisa Manfield"

25 posts from this author

IMAG webinar: 4 magazines talk innovative digital publishing programs

IMAG webinar: 4 magazines talk innovative digital publishing programs

By Lisa Manfield  | August 16, 2018  |  Business solutions, Case study, Web solutions

In the realm of digital publishing, there’s no shortage of creative ideas, but not every business idea is suitable for magazine publishers. Sometimes it’s prudent to stick with tried and true innovations, or to emulate those who have had proven success.

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How Habitat Magazine turned its annual attorney survey into multiple revenue streams

How Habitat Magazine turned its annual attorney survey into multiple revenue streams

By Lisa Manfield  | August 16, 2018  |  Business solutions, Case study

Like many magazine publishers, Habitat Magazine has a long history of creating quality content targeted to its specialized audience: property managers and condo board members in the New York area. But, with its potential audience maxing out at about 7,500 subscribers, Habitat has had to get creative with digital media opportunities that have enabled it to repurpose and leverage its content in order to grow. 

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Traffic, engagement, and revenue: The trio of web success metrics

Traffic, engagement, and revenue: The trio of web success metrics

For most content-based websites, success comes down to a trio of critical metrics: traffic, engagement, and revenue. These success metrics can also be expressed as a conversion path: you drive traffic to your site via content and marketing strategies that engage your audience, and this converts to revenue via ads, sponsored content, paid subscriptions, or otherwise.

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Meet your match: How to choose the right web development partner

Meet your match: How to choose the right web development partner

By Lisa Manfield  | April 04, 2018  |  Business solutions, Web solutions

Building a relationship with a web development partner can be a lot like dating. In the early days of your relationship, you’ll be talking to your web developer frequently, getting to know their strengths and weaknesses, and hoping they’ll be reliable, trustworthy, and ultimately live up to your expectations.

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