Archive for "Doug Plant"
I have a short list of suggestions for people applying to programming jobs and who have to do a programming test. I am driven to make these suggestions after watching a lot of programmers applying at Mugo: I am a programmer myself, but I am in the position of judging candidate's efforts on the basis of a business owner or project lead.
Publishing is something of a calling and has often been described as a labour of love. It is also a key business practice whose importance has spread well beyond the boundaries of ‘traditional’ publishers. These days everyone from the basement blogger to the sophisticated brand is using content to capture audiences and drive sales.
It’s the darling of today’s marketing mix: the marketing automation solution. Its very name can bring marketers palpable relief: imagine automating one of the most difficult and time consuming parts of your job -- lead nurturing -- so that lead conversion starts happening with minimal intervention. It’s every marketer’s dream!
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